Our team is working with public and private sector officials and communications experts to develop strategic and crisis communications guidelines as well as media best practices that support your back-to-work operational plan.
New health and safety protocols are only one half of the equation: policies may keep your constituents safe but, without carefully constructed narratives, your constituents won’t feel safe. How, what and when you communicate during this public health crisis will influence the perception of your operational actions and your brand’s integrity.
S.A.F.E. combines the novel need for urgency, accuracy and empathy with tried-and-true expertise and multi-level implementation strategies and tactics. S.A.F.E. is a proprietary methodology for communicating Pandemic Age protocols and information within a framework that makes constituents feel safe.