ANACHEL Communications Inc., is the parent company of Social Media Sports Management, (SM2). SM2 was founded to educate and equip athletic social networking users for a more successful and safer digital future. SM2 is part of the National Social Media Initiative in Athletics. The initiative establishes a standard of digital excellence by championing foundational social media education and providing best practices, branding tools, policies and procedures to empower mitigate risk in the lives of athletic stakeholders and their constituents.